Category Insights
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Category Insights

Energy Drinks

When it comes to energy drinks, consumers want results - and they want them paired with good health. Help your brand make it onto lists before shoppers hit the store.
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Plan Ahead

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Energy drink purchases are highly planned with most consumers sticking to their favorite brands.
Brands should interact with consumers before a grocery trip to get their name on the shopping list.
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Women are more likely to buy due to a request
Men are more likely than women to know what size they will buy
Women are more apt to check their shopping list & ask HH members what to buy
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Get Friendly With Grocery Stores

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Focus on grocery channel promotional efforts to build loyalty among primary shoppers.
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Men are more likely to buy at a convenience store
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Invest in Eye-Catching Content

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In-store signage and deals, especially on weekends, can help drive incremental purchases.
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Younger shoppers are more likely to look for deals while shopping
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Make Bulk Purchases Attractive

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Energy drinks are consumed frequently; reward consumers with deals on multiples to build brand loyalty.
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