Path to Purchase Motivations in a Changing Landscape

How often are consumers shopping, what is in their basket, how much are they spending, and what categories are they purchasing along their path to purchase? Our ability to answer these common questions the moment they happen helps partners understand the motivation behind consumer actions.

Prodege offers a one-stop shop for solutions, simplifying the process and assisting in go-to-market strategies by helping brands understand their audience.

Our omni-channel platform provides access to first-party data and insights into our consumers through in-store receipt capture, self-reporting, online shopping, geo-location, and online website verification. 

Because we own the relationship with our millions of global members, we understand who they are, their purchase habits, and even their relationships with those in their households in addition to their purchase data. These insights help us understand the reasons behind their decisions allowing us to demystify the customer journey for our partners. 

As a result, we’ve compiled valuable learnings on popular categories that share insights into the path to purchase. Be it breakfast foods, beverages, or personal care products, we’ve analyzed the behavior of our consumers to help brands with targeting and learning. 

If you’re looking to understand your consumers on their path to purchase to aid with marketing decisions, contact us today!