Category Insights

The Path to Purchase is a series of interconnected decisions

We’ve analyzed the shopping behavior of Prodege’s engaged consumer audience, collected actionable consumer insights, and distilled those insights down so that you have exactly what you need for better targeting and learning!

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Get actionable insights on leading product categories today!

We’re eager to boost your sales and your brand’s reputation with our observations into these popular categories!

Beer

Consumers know what they want, which means you need to grab their attention early in the purchase process.

Cereal

Know how to make your brand stand out, attracting new consumers and keeping the old!

Ready to get your cookies listed as the best brand to satisfy any customer’s sweet tooth?

Crackers

Consumers are looking for the best brand to bring home. Boost your crackers to the top of the list with these insights!

Dog Food

Consumers are buying in bulk to give their four-legged friends healthy, delicious meals.

Energy Drinks

Let consumers know that you have health and effectiveness in mind and they’ll love your brand.

Frozen Breakfast

Breakfast is for every meal of the day when you use these Insights to drive brand loyalty.

Frozen Pizza

Consumers want that made-from-scratch taste in a ready-to-eat case.

Fruit Snacks

Want your brand to be a top of mind and popular snack to buy? Grab the attention of families with these insights!

Hard Seltzer

Connect with consumers before they enter stores and you’ll see your Hard Seltzer sales grow.

Laundry Detergent

Your brand will attract more consumers with eye-catching content that brags about effectiveness and healthy ingredients.

Lotion

Shoppers want smooth, healthy skin. Let them know that you deliver!

Shampoo

Make sure your brand stands out, no matter shoppers’ hair types or budgets.

Snack Bars

Consumers want convenient snacks that are actually healthy. Grab their attention with these Insights.

Soda

Is your brand healthy, sugar-free, retro, or just plain delicious? Get the word out now.

Yogurt

Make your brand the next consumer favorite with in-store promotions and bulk deals.

With a growing number of channels involved in the Path to Purchase, the customer journey has become cluttered and complex. We’re here to demystify it for our partners!

Thanks to our range of solutions and excellent re-contact rates, we have an insider’s knowledge of the interconnected decisions your customers are making.